As some of you may know we have been in talks since last week when Aquila, developers of bond street contacted me to say they were interested in theotherbondstreet project. In fact, their exact words were "we love theotherbondstreet". This was a revelation for me as it meant that finally there was some validation for the over 3-year project. More than that t connection could literally represent the point at which the corporate world, led by Aquila made a real admission/ realisation that creativity matters when it comes to conveying messages to your clients and potential clients even the public at large. Any company that does projects which impact the lives of people in a community it is important to have good relations with said community. The social media has meant that people can express their views about companies that affect them...good or bad. good or bad they will be shared and discussed by many people. We are in a more dynamic age where the people have a lot more power than before, making it necessary to be transparent & ethical when going about your business.
Bin Bag Builder
This means that if you are doing good things that go above and beyond especially in respect of keeping the site and areas around the site spotless by literally tidying up as they went along...These behind the scenes stories are worth drawing peoples attention to...because they demonstrate how they went about keeping the environment clean... The fact that we actually have imges that show them actually putting these things into practice (when they thought no one was looking) is a testament to the companies genuineethical building practices....it is important to show people this otherwise its a wasted opportunity.
In fact, I would go as far as to say that rather than seeing the use of social media and visual storytelling as a campaign related activity it should be integrated into the daily operations of the business. Woven into the fabric of corporate methodology or ethos.