tobs
T O B S (theotherbondstreet)- S P A C E and opportunity
S P A C E and opportunity
A little promo traler type video introducing the T O B S project. I have decided to tell the story as a kind of series, presenting the various narratives as snippets, eventually making up tyhe whole story. The project itself is almost real time as I write about the project as and when things happen… How well it’s recieved determines what to do next…
POSTCARDS FROM T O B S
Ive decided to bring more varied content into the T O B S (theotherbondstreet)
PLATFORM C3, LIVERPOOL STREET
Liverpool street, two years ago, two groups of pedestrians standing on one platform one group per foto. Each group is shot separately. Compartmentalised until they are physically placed side by side and juxtaposed in such a way that elements are geometrically balanced and aligned to create one narrative.
What story do you see? Can you see a bigger picture?
AIM
to tell one story using two frames of seemingly unrelated slices of life at a particular moment on the underground… to describe a bigger picture. The story is made apparent by the various gestures, nuances and idiocycratic categories, even stereotypes to cast and visually choreograph the scene.
The next Step- IDEAS FOR THE PRINTS
The fotos are unedited at present other than composition and alignment choices.
perhaps editing both frames differently so the narrative can be more apparent and guides the eye through the two fotos become one story.
t
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flogging- I got excited because I thought I made up the word... "flogging"
in blog
A Brief History of Blogging - "*The word blog itself is a play on the words Weblog, as most blogs will be displayed in a journal or log entry format, where most are updated daily or more frequently than most Web sites would be.
I have always wanted to have a proper blog.
One that actually reflected my real thoughts. Since I have been focused on the business side of my workflow, i research all I can find on entrepreneurship and business current marketing practice.
TBH I was actually a bit disappointed with what's going on ...much of it leaves me feeling dirty, moving away from authenticity and into a kind trickster mentality. It's like As soon as money becomes a factor, it becomes the only factor...for some. These so called marketers are almost the exact antithesis to the creative. making "pop ups" that appear right when you're trying to open a page or click on that "free" video link your friend gave you
You spend the first few minutes desperately trying to close all these "shinks" (shitty links) before they open fully. The little "X" you have to click to close the shinks are getting smaller, making it harder to close quickly.
I'm not sure if marketers realize that no one is deliberately consuming these "shinks". I'm sure marketers themselves don't click on similar "shinks" when they surf the web at home. so why they think anyone else is is beyond me.
Research becomes a case of vetting first. Make sure you are reading actual knowledge and genuine resources.
When I read about targeting your "consumers" the market and email landing pages Masquerading as "useful content " like a "how to" ebook. In reality they work as funnels where you may have to click on a certain button to receive the e book that attracted you in the first place...
I believe this is disingenuous and takes the notion of "choice" away and once the button is clicked you are now on a predetermined path. Leading you to the checkout. These strategies are known as;
**Flogs**
fake + blog = flog
A flog is a blog "ghostwritten" by a marketing department who's aim is to ensnare, funnel & trick the reader into purchasing something.
These #marketing ~~strategies~~ scams play on human psychology & knowledge about how people react to certain stimuli.
These #funneling systems are duplicated all over the web. They obviously work for now.
I don't want to have to trick people into buying my work or enjoying my content. This would be the exact opposite of the kind of person I want to present to the world.
Fortunately I'm not the only one who sees this. People are waking up in general... Many of us are taking responsibility for what we consume. We are seeking quality over random free content that add no value.
#Storytelling has become one of the most sought after types of Content we are consuming. Genuine stories that engage us & can evoke a feeling within. Stories that move us to act. Stories that make us grow. Stories that change our minds and enlighten. Stories have the power to create or destroy. They can add something or take something away.
And now with the arrival of social media & the technological advances in computing, we now have a whole new set of tools to create, share and affect each other on a global scale...
From the perspective of the storyteller, it is a challenge to produce work at this level. It often requires us to give something of ourselves. Vulnerability seems to be a factor in that process. Putting some truth out about yourself or your views for others to judge. Handing part of your emotional wellbeing over to the public. They have the power to condem or praise. Often in real time.
**The Love Matters**
If a creative tells you they don't care either way...then I would probably call bullshit on that because really this is what matters most. There's no better feeling than the positive reaction from your audience. When they direct positive energy and love toward you because your work resonates with them. Applause, comments, likes, emails of thanks or praise.
The most profound for me is when someone actually tells you how you somehow changed their lives for the better. The feelings that result from this type of interaction are crazy. More powerful than any drug. You are affected on an energetic and cellular level...
At best It evolves you...
Useful links
[Vulnerability](https://www.ted.com/talks/brene_brown_on_vulnerability?utm_source=tedcomshare&utm_medium=referral&utm_campaign=tedspread) - The Power of Vulnerability - TED talk