Thoughts on the Camera and the Creative -In the hands of a creative person, the camera possesses a unique power: perfect recorder of moments, of people and of place; it can reproduce the past with a fidelity no other medium can match. For a moment we are made part of that world. Successful still photographs demonstrate the power of the photograph to capture such fleeting moments& fragments of history, such as human faces and emotions,which can be enjoyed virtually forever.
Demand for attention increasing rapidly at the same time our attention spans have reduced... meaning that you have about 3 - 5 seconds to capture your audiences "attention" it has never been so important to use the mind of a creative storyteller to help communicate your ideas in a short space of time. After all "time is money "
#creatocracy
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