A new hashtag #tobs is going to save a lot of time. The abreviation is pretty obvious and something I should have thought of before. Everything is new to us. There are so many moves in this thing where im not sure if it'll help or hurt the brand. Since there is no president it's very nerve wracking when making these improvements.
This one I think is a no Brainer. It saves space and time. Who wants to have to write out #theotherbondstreet in full every time you want to refer to #tobs... See what I did there? Anyway, there it is the new hashtag...
#tobs